Social Media Influencer Agreements
Social Media Influencer Agreements

Social Media Influencer Agreements

Los Angeles County Social Media Influencer Agreement Attorney

As advertising moves away from traditional print and media, social media influencers have become much more in demand. A post or an approving mention from someone with thousands or even millions of followers can move the needle for a company. However, the agreement for this arrangement often presents a number of novel legal issues.

Legal Considerations for Your Agreement

In any agreement, the company and the influencer will have expectations and obligations. However, the way that the influencer promotes the company and their compensation are subjects in every discussion. Here are some of the issues that influencers and companies may encounter:

  • What is the scope of the agreement?
  • To which platforms does it apply?
  • What is the structure of the influencer’s compensation?
  • Is there exclusivity?
  • How will government disclosure rules be addressed?

These are just a few of a long list of issues that need to be considered. Each side of the agreement should have their own legal representation, so issues are not missed.

Even after the agreement is signed, each side may have their own interpretation of a clause or something may arise that is not in the original contract. Since the concept of the social media influencer is still relatively new, it is wise to expect the unexpected.

At the outset, the best thing that you can do is to have a clear and unambiguous agreement. Hire an attorney to help negotiate the agreement or to review a contract that you have received. This will maximize your legal protection.

Contact a Los Angeles County Social Media Influence Agreements Lawyer

A social media influencer agreements attorney at the Kaver Law Office is experienced at working with these relatively new types of agreements and can lend their knowledge to your arrangement. Call us today at (310) 620-6420 or contact us online to learn how we can help you.